Application analytics
Funnel Instrumentation Review
Trace a critical conversion path end to end and fix the measurement breaks that make drop-off look worse—or better—than it is.
₩3,100,000 · 10 business days
When a funnel report and the product team disagree, instrumentation is usually the quiet culprit. Missing step events, client-only fires that never reach the server, and identity resets between web and app all invent drop-off that never happened.
We pick one revenue-critical path—signup, trial start, checkout, or onboarding completion—and walk it on real devices while watching the event stream. Gaps are logged with reproduction steps and a recommended fix.
Deliverables include a corrected funnel definition, a QA script your team can rerun after each release, and a written note on which remaining gaps are product issues versus measurement noise.
Typically included
- Device walkthrough of one critical funnel
- Corrected step definitions
- Release QA script
- Gap classification memo