analyticsdeveloperpro
Instrumentation that product and engineering can both defend
We audit event taxonomies, repair broken funnels, and pressure-test retention charts for application teams who need measurement they can trust in shipping decisions.
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Primary engagement
Event Taxonomy Audit
Inventory every tracked action, collapse synonyms, and leave your team with a naming system and ownership map that survives the next sprint.
From ₩2,400,000 · 2-week engagement
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Related work you can request
Scoped engagements with informational pricing—no checkout on this site.
- Funnel Instrumentation Review Trace a critical conversion path end to end and fix the measurement breaks that make drop-off look worse—or better—than it is.
- Retention Cohort Diagnostics Separate genuine retention shifts from tracking artefacts and identify which early behaviours actually predict returning users.
- Analytics Advisory Retainer Monthly office hours and review cycles so new features ship with clean measurement instead of another backlog of broken events.
What an engagement actually delivers
Artefacts your team owns—not a black-box dashboard we keep running for you.
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Documented measurement rules
Taxonomies, funnel definitions, and cohort notes written so a new hire can apply them without a tribal walkthrough.
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Release-ready QA scripts
Steps your engineers can replay after each ship to catch silent event misses before they invent fake drop-off.
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Honest limits
We call out sample size, identity gaps, and charts that cannot answer the question leadership is asking.
“The funnel cliff we kept debating was an Android event that never fired after a permission prompt. Once that was fixed, the product argument got smaller—and clearer.”