Field notes
Short writing from engagements—naming rules, funnel lies, retention artefacts, and honest scope.
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Naming events that survive the next release
A taxonomy dies when every sprint invents a synonym for the same action.
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When funnel drop-off is a measurement lie
A broken step event can invent a cliff that product never caused.
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Retention artefacts from timezone and identity drift
Day-one retention can move when clocks and user IDs move—not when the product does.
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What application analytics advisory actually covers
Expect clearer measurement decisions—not a managed dashboard service.
